About Us
A letter from the founder:
SARISHA means charm and elegance in Sanskrit, a name that fits our brand and the feeling we aim to create. Both of my parents were born in Punjab, so I grew up around raw and natural ingredients. Always intrigued by beauty and skin care, even as a child, this has been a dream to work on and see come to fruition. As I work on SARISHA, I am also studying at the Institute of Holistic Nutrition in order to expand and deepen my knowledge on the human mind and body, as it relates to the ingredients we put inside and on our bodies.
“modern botanical beauty, inspired by the ancient apothecary”
The process of creating and testing formulas began in 2016 and in 2018 the brand was finally shared with the world. Inspired by a fusion of my Indian roots and my time spent living in Paris, SARISHA offers formulas that are simple to understand and implement into one's daily routine. By using natural and plant-based ingredients that go back to ancient rituals, we aim to slow down time and offer a chance for customers to focus on their self-care, even if just for a few minutes.
Working with holistic formulators, all of our products are created with natural and organic ingredients and hand-blended in small batches. As someone with acne-prone skin, I know the struggle of finding products that actually work to nourish and calm the skin. Natural and plant-based beauty is deeply rooted into the history of my ancestors. I acknowledge that in the wellness and beauty industry, the appropriation of BIPOC communities and traditions is far too common, while representation is still lacking. I grew up never seeing women who looked like me in beauty ads. It took self-healing as a young adult to understand how beautiful my skin is. With SARISHA, I want to ensure that we aren’t just claiming to be inclusive, it’s within the DNA of everything we do.
Traditionally, in most ancient cultures, there has always been an importance placed upon the ingredients we put inside and on our bodies, as well as the way we treat ourselves, in a holistic sense. Intentional beauty rituals are considered essential forms of self-care and one of the many positive lifestyle habits one should adopt to feel and look their best. Natural remedies were often used to treat and enhance the body.
My mission is to be a part of those bringing back these ancient rituals, by using plant-based ingredients that are gentle, yet effective. My purpose as a founder involves helping others look and feel their best. I am deeply grateful to have the ability to bring products into the world that help create balance and look forward to continuing to grow SARISHA as I move along my journey.
Jacqueline (Founder)